I have ordered from Master of Malt many times and I have to say they are my favourite online whisky shop to order from.
As you will know if you have read WhiskeyBon before we buy all the bottles for review out of our own pockets to ensure a fair analysis. We don’t accept samples for review and certainly would never review something we haven’t tried (this goes on a lot on the internet apparently).
Just so you know there’s no BS’ing going on here is a peek at a few of my email order confirmations:
So as I have said I like them but before we get into the review of Master of malt and why I like them let’s take a quick look at who they are just in case you don’t know already:
Who are Master of Malt
Master of Malt (or MoM for short are a UK based retailer that sells many different spirits, beers and gifts. They were originally a physical store but now operate solely online.
Trustpilot reviews: https://uk.trustpilot.com/review/www.masterofmalt.com
What I Like About Them
- The prices are always very good
- They sell special releases that some other retailers markup for retail prices
- Huge range of whisky from all around the world
- Great customer service
- Very reliable delivery
- You can order sample bottles for many whiskies
- Free delivery for orders over £99
- Very easy to use and great looking website
- They do daily Flash Sales offering up to 50% off
Things That Could Be Better
- They don’t offer delivery to the US
- It would be nice if they had more “hard to find” American whiskeys
A Closer Look
Range of Whisky
The range of whisky, whiskey and bourbon they offer is phenomenal. Scotch dominates the lineup but they have a good selection of bourbon for a UK retailer and have bottles from all around the globe:
The website is not ultra-modern in appearance but it fits the brand nicely and most importantly it is easy to use and find what you are looking for. As an example, look at the main menu and how it is categorised:
Product pages are also packed with useful info such as images, writeup, reviews, price and discount, ABV, bottle size, add to wishlist feature and the option to order a sample bottle:
There are helpful tasting notes to let you know the flavour profile of the whisky including the nose, palate and finish:
Helpful details about the whisky:
Reviews left by customers to help you decide whether to buy or not:
Any awards won by the whiskey:
And allergen advice:
Super cool things on offer on the website include:
- Dram club – a monthly whisky club
- Gift finder tool – helps you pick a gift for a whisky lover
- Gift vouchers – these never expire and actually INCREASE in value over time!
- Personalised whisky – add a message onto bottles
- Blend your own whisky – come up with your own whisky recipe
- Tasting sets – pre-packaged sample boxes
- MoM bottlings – Master of Malt own brand bottlings
The pricing is always very fair and one of the things I like most about them. I’ve had a few limited releases from them in the last 12 months, such as the Four Roses 130th LE Small Batch and they are always amongst the best priced for these new releases.
The fact that they offer free delivery for orders over £99 is good too as I usually order a few bottles at once so never end up paying a delivery fee.
I’ve had very few reasons to contact customer service in several years of ordering from MoM but the couple of occasions when I have contacted them they have been very helpful and have resolved the issue swiftly with very polite and helpful customer service reps.
The delivery is been seamless with MoM, you get a delivery date once you place the order then you get a message saying it has been dispatched with a specific time which is really useful as some companies just say things like “anytime after 8am” which is a pain the arse.
This is what you get:
I know technically it’s down to the courier but the company is responsible for this and I’ve had issues when ordering with other companies such as items not turning up or delivery dates being missed and the old classic “we came but no one was home” when you have been waiting in all day.
I’ve also never had a broken bottle ordering form Master of Malt. This is rare anyway but can happen if the packaging is not spot on, and it always has been.
This is the best thing about Master of Malt. The deals and offers you can get are unreal!
They literally run discounts on dozens of whiskies every single day through their Flash Sales.
Get up to 50% off by visiting their Flash Sales page.
All in all they are, in my opinion, the best online retailer for whisky and, along with Amazon, are the place I have ordered the most bottles from over the last few years.
A great brand that you can order from with confidence.